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The CEO Magazine

Scrive powers advertising sales for The CEO Magazine

Area

advertising, contracts, office automation, publishing

Advertising sales powered by Scrive eSign

Offering e-signing as an option to executives on the go led to a big jump in contract conversion rates and lower admin overhead.

Case study

The CEO Magazine

“Digital, as anyone’s aware… is really taking over, and we’re very much aware of this… So it is going to be a key part of our business moving forward.”

Teddy Alexander
General Manager, The CEO Magazine EMEA Edition
Challenge

What happens all too often to paper contracts?

They get misplaced, lost, or simply forgotten amidst our busy activities.

When we do remember them, actually signing them gets postponed until a space in our day opens up for the uninspiring routine of print, grab a pen, sign, scan and email (or fax, anyone?). Sometimes we get as far as printing, then get distracted.

Every month The CEO Magazine sends out 30-60 advertising contracts for signatures to customers all over the world. When they used paper contracts, many simply didn’t come back. No surprise there.

And of course the ones that did come back got to begin a new life as part of a paper filing system (that was called “success”).

“Digital, as anyone’s aware… is really taking over, and we’re very much aware of this… So it is going to be a key part of our business moving forward.”

Teddy Alexander General Manager, The CEO Magazine EMEA edition

The CEO Magazine challenges

Lost deals
Lost deals

Inconvenience of completing a paper contract can mean the deal simply falls through

Long turnarounds
Long turnarounds

Printing and scanning or mailing can mean lengthy waiting periods

Admin time
Admin time

Tracking a slow manual process taxes administrative resources

Solution

The difference
e-signing makes for people on the go

Then they started using the Scrive eSign service for all their advertising contracts, eliminating paper entirely. What happens when a signature can be accomplished in the space of just a few mouse clicks?

“The benefits are being in control,” explains Teddy Alexander, The CEO Magazine’s General Manager for their European edition. And what manager doesn’t welcome greater control over business processes?

“You get to track it at every stage. Whether or not they’ve opened it, when they’ve opened it. Have they viewed it? Have they signed it? It’s being in control and empowering your customer also. The customer is in full control because they’ve got it on every possible device.”

Impact

25%
Increase

In the number of returned signed contracts

15min
less

admin time per contract

2-5min
Average

signing turnaround time as the new norm (not days or weeks)

"We like to give our customers a choice… Most of these senior executives travel, and in between travel, Scrive gives you the opportunity to essentially sign and get a confirmation back as quickly as possible."

Teddy Alexander General Manager, The CEO Magazine EMEA edition

The Scrive eSign difference

Process control
Process control

Both sender and signing party get visibility and control of the contract process

Brand enhancement
Brand enhancement

Offering e-signing aligns with the magazine’s thought leadership reputation

Efficiency
Efficiency

Much faster contract process and lower admin overhead

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