CasesWorld Animal Protection

World Animal Protection

Scrive helped WAP boost fundraising with one simple but crucial improvement to the donor onboarding flow

Area

Donor onboarding, Fundraising, Non Profit

Making it easier for people to follow their hearts

Scrive helped WAP boost fundraising with one simple but crucial improvement to the donor onboarding flow

Case study

World Animal Protection

"In order to help the animals, we need to raise the funds, and in order to reach the people we need to make it easy for them to be a part of our work, and donate."

Yrsa Sturesdotter
Fundraising manager, World Animal Protection
Challenge

The practicalities of creating a better world

The issue WAP was facing was not about inspiring new donors, but how to better retain existing ones. It wasn’t a matter of the heart, but one of banking practicalities, which finally boils down to personal convenience.

Online donations by individuals is a major source of WAP’s support. People typically donate by signing up for a monthly pledge on the WAP web site. Donors can choose to pay using credit card or Autogiro (direct debit). But most choose credit card because it’s easier to set up, as Autogiro involves printing, signing, and returning a paper agreement.

However, credit card donors are more likely to drop out of their monthly donations than direct debit donors. Why?

For the simple reason that credit card payments are far more prone to disruption. Cards expire, or get replaced unexpectedly due to fraud, loss, and theft. When this happens, it’s easy to forget to update our card with every merchant.

But the same is not true for direct debit. So WAP needed a way to encourage Autogiro payments. And they needed a way for donors to set it up on their mobile devices as well as on their computers.

WAP needed an eSign solution, and that’s where Scrive came in to make a difference.

"In order to help the animals, we need to raise the funds, and in order to reach the people we need to make it easy for them to be a part of our work, and donate."

Yrsa Sturesdotter Fundraising manager, World Animal Protection

WAP challenges

Convenience
Convenience

Donors naturally opted for the payment method easiest to set up – not optimal for continuity

Donor churn
Donor churn

Credit card disruptions (expiration) made it easy for donors to forget to renew their pledge

Paper
Paper

Autogiro payments required signing and returning a paper authorisation

Solution

The difference convenience can make

The picture changed when WAP started using Scrive eSign. Scrive’s API made it easy to embed electronic signatures seamlessly into the donation flow of the WAP web site.

When online donors could authorize direct debit payments without paper, from any device, the results were immediately clear: in 2016 WAP saw a 15% increase in the number of monthly donors.

Scrive is proud to be part of helping to secure the continuity of WAP’s work because these numbers have a very tangible real-world impact.

In 2016, WAP:

  • Saved 250,000 Mongolian farm animals from extreme freezing conditions
  • Stopped TripAdvisor from promoting and profiting from cruel wildlife entertainment held in Pakistan

"We are totally dependent on our supporters. We couldn't do anything without their support... We needed to have a form that worked in a smartphone, and that is something Scrive could provide us with."

Yrsa Sturesdotter Fundraising manager, World Animal Protection

The eSign difference

Easy integration
Easy integration

Scrive’s eSign API made it easy to embed e-signing into the WAP web site donation flow

Convenience
Convenience

Donors can pledge with Autogiro directly from their mobile phone – no printing and mailing

Sustainability
Sustainability

Enabling Autogiro payments with e-signing means more new donors and fewer dropouts

READY TO TEST THE WATERS?

Try it out or learn more

Sign up for a free account, or give us a call and tell us what you’re trying to solve.