The practicalities of creating a better world
The issue WAP was facing was not about inspiring new donors, but how to better retain existing ones. It wasn’t a matter of the heart, but one of banking practicalities, which finally boils down to personal convenience.
Online donations by individuals is a major source of WAP’s support. People typically donate by signing up for a monthly pledge on the WAP web site. Donors can choose to pay using credit card or Autogiro (direct debit). But most choose credit card because it’s easier to set up, as Autogiro involves printing, signing, and returning a paper agreement.
However, credit card donors are more likely to drop out of their monthly donations than direct debit donors. Why?
For the simple reason that credit card payments are far more prone to disruption. Cards expire, or get replaced unexpectedly due to fraud, loss, and theft. When this happens, it’s easy to forget to update our card with every merchant.
But the same is not true for direct debit. So WAP needed a way to encourage Autogiro payments. And they needed a way for donors to set it up on their mobile devices as well as on their computers.
WAP needed an eSign solution, and that’s where Scrive came in to make a difference.