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Digitalisation and digital transformation

Digitalisation is no longer a luxury; it is the foundation of digital sovereignty. At Scrive, we define digitalisation as the strategic move to replace friction-heavy paper processes with secure, automated digital agreement workflows. From e-signatures to qualified digital identities, we help European enterprises bridge the gap between legacy systems and a transformed future.

What digital transformation means for businesses

Digital transformation is reshaping industries and redefining how organisations operate, compete, and deliver value.
While many companies begin their digital journey by digitising information or digitalising individual processes, digital transformation represents a fundamental shift in how organisations use technology, data, and digital services to create new business models and customer experiences.

What is digital transformation?

Digital transformation refers to the fundamental organisational change that occurs when digital technologies reshape how a business operates. It often involves rethinking processes, services, and business models to fully leverage digital capabilities.

  • Digitisation converts analogue information into digital form
  • Digitalisation improves processes using digital technologies
  • Digital transformation fundamentally reshapes the organisation

Digital transformation typically affects multiple areas of a business simultaneously, including operations, customer experience, and revenue generation.

“Digital transformation is not a one-time event, it’s an ongoing journey. By bringing Customer Success and Support closer together, we can take a more proactive and unified approach to customer experience, ensuring our customers see immediate value and success at every stage of their journey with us.”
Viktoria Lindhé, VP Customer Success at Scrive

How digital transformation changes organisations

Digital transformation often leads to major changes in how businesses operate. These changes may include:

  • New digital business models: Organisations adopt digital platforms or services to create new sources of value.
  • Data-driven decision making: Access to digital data allows companies to make faster, more informed decisions.
  • Digital customer experiences: Customers increasingly interact with businesses through digital channels, requiring seamless digital services.
  • Automated and intelligent operations: Automation and digital workflows reduce manual work and increase operational efficiency.

Why digital transformation matters

Digital transformation has become essential for organisations operating in a digital economy. By embracing digital technologies, companies can improve how they operate, deliver services, and compete in increasingly digital markets. This often leads to faster product and service launches, improved customer experiences, greater operational efficiency, and a stronger ability to adapt to changing market conditions. Many organisations also use digital technologies to create entirely new revenue streams and business models.

Across industries, digital transformation is already reshaping how companies deliver value. Sectors such as banking, media, and advertising have undergone significant changes as a result of the internet and the growing importance of digital services and data-driven decision-making.

Digital transformation can take many forms depending on the organisation and its industry. Common examples include:

  • Banks offering fully digital onboarding and account opening
  • Media companies shifting from print to digital platforms
  • Businesses adopting digital contract workflows and remote agreement processes
  • Organisations using data platforms to personalise customer experiences

In many cases, digital transformation begins with the digitalisation of individual processes and gradually expands into broader organisational change.

Challenges of digital transformation

Despite its benefits, digital transformation can be difficult to implement.Common challenges include:

  • Integrating new technologies with legacy systems
  • Lack of digital skills within the workforce
  • Resistance to organisational change
  • Adopting technology without a clear strategy

Successful organisations address these challenges through strong leadership, clear goals, and investment in both technology and people.

VW logo

50%

reduction in admin time

With all documents digitalised, administration was centralised and simplified.

Read Volkswagen case story

Avanza logo

120%

higher conversion rate

Signed document conversion rate increased when signing remotely and electronically.

Read Avanza case story

How to build a digital transformation strategy

1. Define the vision

Identify how digital technologies can support long-term business goals and customer needs.

2. Align the organisation

Ensure leadership support and involve teams across departments in transformation initiatives.

3. Implement and scale

Start with initiatives that deliver measurable value and gradually expand digital capabilities across the organisation.

Measuring success and enabling future optimisation

Measuring the success of digital transformation involves evaluating how digital initiatives impact both operations and customer outcomes. Organisations often assess progress by looking at the adoption of digital tools across teams, improvements in productivity and efficiency, faster process completion times, growth in digital revenue channels, and higher levels of customer satisfaction.

Tracking these indicators helps organisations understand the value of their digital initiatives and identify opportunities for further optimisation. As digital technologies continue to evolve, regularly reviewing and refining these efforts will be key to staying competitive in an increasingly digital future.

Frequently asked questions

  • What is digital transformation?

    Digital transformation is the process of using digital technologies to fundamentally change how an organisation operates, delivers value, and competes in the market.

  • How is digital transformation different from digitalisation?

    Digitalisation improves specific processes using digital tools, while digital transformation represents broader organisational change enabled by digital technologies.

  • Why is digital transformation important?

    It helps organisations remain competitive, improve efficiency, and create new digital products, services, and business models.

  • Where should companies start with digital transformation?

    Most organisations begin by digitalising key processes such as customer onboarding, document management, or contract workflows before expanding into broader digital initiatives.

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