The clear preference: eID and biometrics
The survey showed an overwhelming preference for BankID and biometrics (fingerprint, facial recognition) over traditional email + password.
- For existing customers logging into apps/web portals:
84% chose BankID and biometrics, compared to just 16% for email + password.
- For existing customers during phone support:
66% preferred BankID and biometrics, while only 34% still wanted passwords/security phrases.
- For non-customers imagining login if they had an alarm:
90% said they would prefer BankID and biometrics, with email + password trailing at 10%.
- For non-customers imagining phone verification:
77% chose BankID and biometrics, compared to 23% for passwords/security phrases.
This highlights that the demand for fast, frictionless, and secure verification is not just a nice-to-have, it’s an expectation, both for retaining existing customers and attracting new ones.
Why this matters for home security and beyond
While our survey focused on home security, the findings apply across industries where trust, compliance, and customer experience intersect – from banking and insurance to healthcare and telecoms.
Consumers no longer want to rely on emails and passwords. They expect the same secure, intuitive login experience they already use with their bank.